ABOUT US

Our conceptual framework is rooted in the intentional departure from conventional paradigms and established cognitive structures. It embodies a deliberate pursuit of fundamental innovation—reshaping the way problems are approached, either through the subtle introduction of a singularly original component or by radically transforming the entire architecture of decision-making itself.
At the heart of this framework lies a distinct psychological disposition: one that leverages non-linear, associative, and intuitive modes of thought to generate novelty from that which is familiar. This cognitive posture enables the reconfiguration of standard inputs into unprecedented outputs, allowing innovation to emerge not merely through invention, but through reimagination.
The SPITRI cognitive model is defined by:

• Reconstructing the familiar into previously unrecognized forms of innovation
• Applying non-linear, non-conventional methodologies to complex problem-solving
• Actively rejecting cognitive biases and entrenched stereotypes
• Exercising a high degree of mental flexibility and original thought
• Employing atypical, often cross-disciplinary analysis and synthesis
• Utilizing intuition as a guiding mechanism toward singularly effective solutions
• Generating a prolific breadth of ideation with strategic relevance and creative depth